On July 12, 2013, the Office of the Vice President for Research & Economic Development, in collaboration with the School of Journalism and Mass Communication, and University Communication and Marketing, offered an pilot session for seven faculty to gather insights about communicating their research to non-peer and non-expert audiences.
The goal was to offer participants practical tips for crafting and honing their messages, interviewing with journalists, and presenting their research to a variety of audiences. At the end of the session, faculty had the opportunity to record a brief video clip about their research.
Learn more about:
Faculty Communications Corps
After the session, participants recorded one minute videos about their current research.
Greg Howes, Associate Professor, Department of Physics & Astronomy
Kristy Nabhan-Warren, Associate Professor, V.O. and Elizabeth Kahl Figge Fellow in Catholic Studies
Maurine Neiman, Assistant Professor, Department of Biology
Eli Perencevich, Professor, Department of Internal Medicine
Marianne Smith, Assistant Professor, College of Nursing
Sarah Vigmostad, Assistant Professor, Biomedical Engineering
Nicholas Zavazava, Professor, Department of Internal Medicine
Charles Munro, Lecturer, School of Journalism and Mass Communication, and media industry consultant
Julie Kraft, Senior Consultant, Frank N. Magid Associates
Richard Lewis, Senior Research Editor, University Communication and Marketing, and former journalist
Jillian Petrus, Consulting Associate, Frank N. Magid Associates
David Schwartz, PhD Student, School of Journalism and Mass Communication, and journalist
Daniel Tranel, Neurology, Psychology
Emily Woodbury, Talk Show Producer, Iowa Public Radio
July 12, 2013
9:00am -10:00am: Panel discussion with media representatives: Review and critique faculty pre-interviews
10:00am -11:00am: 5 Golden Rules for Effective Research Communications: framing messages, writing and speaking for a non-expert audience, responding when contacted by a journalist
11:00-12:00: Working Lunch
12:00-1:30: Small group breakouts
1:30 - 2:00: Work individually on messaging
2:00: Record in studio
Please contact Leslie Weatherhead (email@example.com) if you are interested in participating in future sessions.