Communicating Ideas: It's Not Rocket Science


Pilot Program

On July 12, 2013, the Office of the Vice President for Research & Economic Development, in collaboration with the School of Journalism and Mass Communication, and University Communication and Marketing, offered an pilot session for seven faculty to gather insights about communicating their research to non-peer and non-expert audiences.

The goal was to offer participants practical tips for crafting and honing their messages, interviewing with journalists, and presenting their research to a variety of audiences. At the end of the session, faculty had the opportunity to record a brief video clip about their research.


Learn more about:

Participants in the pilot session - Faculty Communications Corps


Workshop details

How to join the Faculty Communications Corps



Faculty Communications Corps

After the session, participants recorded one minute videos about their current research.


Greg Howes, Associate Professor, Department of Physics & Astronomy



Kristy Nabhan-Warren, Associate Professor, V.O. and Elizabeth Kahl Figge Fellow in Catholic Studies



Maurine Neiman, Assistant Professor, Department of Biology



Eli Perencevich, Professor, Department of Internal Medicine



Marianne Smith, Assistant Professor, College of Nursing



Sarah Vigmostad, Assistant Professor, Biomedical Engineering



Nicholas Zavazava, Professor, Department of Internal Medicine





Charles MunroCharles Munro, Lecturer, School of Journalism and Mass Communication, and media industry consultant



Julie KraftJulie Kraft, Senior Consultant, Frank N. Magid Associates





Richard LewisRichard Lewis, Senior Research Editor, University Communication and Marketing, and former journalist




Jillian PetrusJillian Petrus, Consulting Associate, Frank N. Magid Associates 





David SchwartzDavid Schwartz, PhD Student, School of Journalism and Mass Communication, and journalist



Daniel TranelDaniel Tranel, Neurology, Psychology 




Emily WoodburyEmily Woodbury, Talk Show Producer, Iowa Public Radio




Workshop Schedule

July 12, 2013

9:00am -10:00am:  Panel discussion with media representatives: Review and critique faculty pre-interviews
10:00am -11:00am: 5 Golden Rules for Effective Research Communications: framing messages, writing and speaking for a non-expert audience, responding when contacted by a journalist
11:00-12:00:  Working Lunch
12:00-1:30:  Small group breakouts
1:30 - 2:00:  Work individually on messaging
2:00:  Record in studio

Future Sessions

Please contact Leslie Weatherhead ( if you are interested in participating in future sessions.