Corvida Medical, a biotech company founded by two University of Iowa graduates when they were still in school, has received U.S. Food and Drug Administration 510(k) clearance to market its first product, Halo.
“We’ve had great support from the Iowa community,” said co-founder Jared Garfield. “Investors, the University of Iowa, and the state of Iowa have all been supportive of what we’re trying to achieve.”
In Hatred, a first-person “shooter” video game, the main character is a bloodthirsty villain who hates humanity and earns health credits by wreaking havoc.
It’s not everyone’s cup of tea, but the game is popular in part because—like many games of its ilk—the dark, foreboding and immersive storyline and gameplay environment can scare the pants off of players. Something, apparently, many like.
Understanding why these games have that effect, and why players seek them out, is a goal of one University of Iowa student researcher studying psychology and anthropology.
Without financial backing, faculty entrepreneurs with great ideas for taking a product or service to market won’t get very far.